DIA Every Day
Brand Campaign

After voters approved a transformative tri-county millage, the Detroit Institute of Arts wanted to prove it offered far more than quiet galleries lined with old masters. To help make the case, we launched DIA Every Day, capturing real patrons enjoying the museum in their own unique ways to produce and release one new piece of original content every day for a full year.   

Case Study

Hype Video

See Yourself Here
Social Campaign

How do you make one of the most impressive art collections in the world accessible and relevant to a generation more motivated by digital experiences? By leveraging that collection to bridge the gap between Klimt and Kardashian.