Bring Us Your Talent
Technician Recruitment Campaign

How is America's largest automaker solving for the industry-wide problem of too few techs? By sharing the truth with a more diverse and inclusive audience than ever before: that careers in the trade are challenging, lucrative, and essential. We only had to let the pep talk give itself (and then celebrate record-high enrollment in the GM ASEP technician training program). 

Case Study

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