On Purpose
​Cadillac Certified Service Campaign

Of the last generation to remember life before internet, I've never known quite what to do with influencers. Turns out that two were the perfect choice to help us tell the story of Cadillac as the unique favorite of those for whom service must be seamless.

This one is different from the proceeding. Promise.

The Elevation of Expectation
Cadillac Certified Service Campaign

The first-ever XT4 changed what luxury consumers expected of a compact crossover. And so it was the perfect vehicle to showcase the expertise, technology, and comfort that sets the Cadillac Certified Service experience above all others.